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Research papers

Woo me, woo my family... Marry me, marry my family

The Middle East epitomises collective behaviour. This is beautifullycaptured in a traditional saying 'it takes a village to raise a child'. This isincreasingly true of Saudi Arabia, one of the most populous countries inthe Middle East. While most...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Author: Suma Ravi
Company: Nielsen
November 1, 2000
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Citation

Ravi, S. (2000a, November 01). Woo me, woo my family... Marry me, marry my family. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/woo-me-woo-my-family-marry-me-marry-my-family


Research papers

Romancing the sands

Given that most multinational companies develop their products and services in the west their applicability for markets that are at a variance - cultural logistical or evolutionary - is suspect. This issue becomes more evident in the service sector...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Author: Dipen Mehta
Company: Nielsen
September 1, 1999
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Citation

Mehta, D. (1999a, September 01). Romancing the sands . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/romancing-the-sands-


Research papers

A paradox of product innovation

This paper is about product innovation and introduction. More specifically a framework for understanding the relationships between innovation category characteristics and successful new product innovation and introduction is introduced and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Jean-Jacques Vandenheede, Bettina Hoffmann, Leone Aardse, Phillip A. Cartwright
Companies: Nielsen, Ernst and Young Services Pty Ltd
September 1, 1999
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Citation

Vandenheede, Hoffmann, Aardse and Cartwright (1999a, September 01). A paradox of product innovation . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-paradox-of-product-innovation-


Research papers

Internet testing

This paper presents the results of the first large-scale parallel-testing program in the United States between central location (mall-intercept) and Internet interviewing. The research is significant because it demonstrates contrary to the...

Catalogue: ESOMAR Net Effects 1999
Authors: Joseph Willke, Christine Adams, Zara Girnius
Company: Nielsen
June 15, 1999
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Citation

Willke, Adams and Girnius (1999a, June 15). Internet testing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/internet-testing


Research papers

Global medium, global measure

This paper covers the findings of a harmonised measurement of the Internet community. An overview of the “who, when, where and what” of Internet users across and within major regions of the world is given with trend comparisons where data...

Catalogue: ESOMAR Net Effects 1999
Author: Steve Garton
Company: Nielsen
June 15, 1999
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Citation

Garton, S. (1999a, June 15). Global medium, global measure. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/global-medium-global-measure


Research papers

The power of radio and the cult of TV

The next millennium will dawn with the Saudi young people at the helm of affairs of this large and powerful Islamic nation. Today the young people comprise 62% of the Saudi population which is growing rapidly at 3% per annum. With the onset of...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Anumita Sharma, Mrinal Sarkar
Company: Nielsen
June 15, 1999
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Citation

Sharma and Sarkar (1999a, June 15). The power of radio and the cult of TV. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-power-of-radio-and-the-cult-of-tv


Research papers

A test of media effectiveness for Imperial Margarine

This paper describes the use of radio as well as television as an advertising medium and the resulting effect on sales of Imperial Margarine. A television-only market was used as the control. Radio ran at weight levels equal to television in one...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Sharon Paskowitz, Bill Bennett
Company: Nielsen
June 15, 1999
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Citation

Paskowitz and Bennett (1999a, June 15). A test of media effectiveness for Imperial Margarine. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/a-test-of-media-effectiveness-for-imperial-margarine


Research papers

Taking PPM out of the lab and into the field

Since 1992 Arbitron has been developing and testing a personal portable meter (PPM) system capable of detecting exposure to any audio medium both in-home and out-of-home. With this system an inaudible identification code is embedded into the audio...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Robert H. Patchen, Ronald S. Kolessar
Company: Nielsen
June 15, 1999
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Citation

Patchen and Kolessar (1999a, June 15). Taking PPM out of the lab and into the field. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/taking-ppm-out-of-the-lab-and-into-the-field


Research papers

Global research

This paper provides marketers and researchers with a greater understanding of response tendencies and the interpretation of market research across Latin American countries. It also considers cost trade- offs of testing in smaller markets and presents...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Leah Robinson
Company: Nielsen
June 15, 1999
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Citation

Robinson, L. (1999a, June 15). Global research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/global-research